Devising an award-nominated integrated strategy to increase brand visibility online for LV=

The Objectives

  • Increase search engine visibility and ranking performance for LV=’s life insurance terms
  • Attain page 1 rankings for LV=’s life insurance terms
  • Raise LV=’s online brand visibility

The Strategy

  • We filed a Google reconsideration request and had it approved
  • We planned a creative and natural outreach strategy, using offline PR and bespoke content creation to cover a natural backlink profile
  • We removed any low quality or unnatural links and replaced these with natural links

The Results

  • 920% increase in visibility for Life Cover from 5.3% in January 2013 to 54% in 2014
  • Rankings for Life Insurance progressed from page two to page 1 position 3
  • Average ranking for all Life Insurance keywords moved up six places
  • Outreach improved SEO visits by 48%
  • SEO sales uplift of 27% from July to August 2013