Five lessons to learn from history’s first content marketers
And also why copywriters will never go out of fashion.One of my favourite quotes about history comes from Mario Puzo's The Godfather. History can...
01 May 2014
Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism
Copywriting vs Content Marketing: What's the difference?Content, content, content. There's so many different types, but what's the difference...
09 Apr 2014
Content Marketing – The Medium is the Message
Giving the keynote at the recently concluded Let's Talk Content forum was a challenge by the very nature of the topic - an entire evening about...
03 Apr 2014
"By Zeus' beard could someone just tell me what content marketing is"
And suddenly we're more than halfway through March 2014. If you, like me, seem to have lost much of the year so far to Olympic curling or down a pint...
07 Mar 2014
The Digital World prepares for Content Shock
Content marketing is hoisted onto the digital scaffold… buttoo soon?"I believe as marketers, we have been...
04 Mar 2014
We blog therefore we are: Who blogs, who should blog and why
Here at Greenlight we all love blogs and blogging but to whatextent do the rest of the world? Well, you'll be ...
05 Oct 2013
The mighty hurdle: What happens when Brands meet the News and the News meets Censorship
You don't need to be a modern day Petronius to imagine the chaos of this digital dinner partyIn his wonderfully vicious spoof documentary, Brass Eye,...
06 Jul 2012