Artificial Intelligence And Attribution In Affiliate Marketing
Artificial intelligence (AI) is being bandied about as the next big thing, in many affiliate marketing product pitches over the last year. But...
19 Nov 2018
PerformanceIN LIVE 2018: The changing of the performance marketing funnel
PerformanceIN LIVE is the annual two-day event which celebrates measurable marketing across all channels, and focuses on how best to measure, learn...
18 Oct 2018
Predictions 2018: Mid-Year Review
Towards the end of 2017, many were bracing themselves for the tumultuous year ahead. With a sense of volatility in the air, there was a cloud of...
03 Aug 2018
Our Head of Affiliates speaking at PerformanceIN LIVE 2018
Matt Brown, Head of Affiliates at Greenlight, will speaking at this year's PerformanceIN LIVE (PI LIVE) event on the 16th October, where he will be...
01 Aug 2018
Rakuten Symposium summary
We were kindly invited by Rakuten to its recent Rakuten Symposium, which took place at The Brewery in London on 18th April. At face value, it's an...
07 Apr 2018
2018 Will Be The Year Of Change For Affiliate Networks
In 2017, the affiliate network landscape changed drastically due to the joint venture of arguably the world's largest affiliate networks: AWIN...
05 Mar 2018
Greenlight Predictions: 2018 Edition
We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and...
09 Dec 2017
The GDPR to inspire greater creativity in customer acquisition campaigns
According to a new piece of research conducted by the DMA Awards on 249 senior marketers, the level of awareness related to the GDPR is higher than...
06 Dec 2017
A day in the life of an… Affiliate Marketing Manager
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
05 Jun 2017