How to adapt your content for voice search in 2019
With 2019 here at last, it’s time to buy into the age-old cliché and use the New Year as a fresh new start. This means out with the redundant...
06 Dec 2018
How to use your brand’s detractors to your advantage
Writer’s block is every creative’s worst nightmare. It isn’t just a symptom of authors, copywriters, and poets; artists, designers, and even content...
29 Nov 2018
A recap of Media Technology Day 2018
On the 1st of November 2018, I went along to Media Technology Day in Soho. I was particularly interested in the morning session which covered BBC’s...
28 Nov 2018
How data takes the guesswork out of B2B content marketing
While B2C engagement and awareness-oriented content marketing has always been a match made in heaven, B2B companies have had a harder time finding...
14 Nov 2018
Fake news and content sceptics
‘Fake news’ took a seat on the world stage during 2018. Donald Trump accused Google of only displaying ‘bad’ news stories about him and attacked the...
18 Oct 2018
Tools to understand audience intent
Working in Content Strategy, I've seen plenty of campaigns perform very well and some others perform less well. Fundamentally, the difference between...
03 Sep 2018
A day in the life of a… Content Strategy Manager
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
04 Jun 2018
Trust me: The importance of gaining trust
As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws...
06 May 2018
Influencer Marketing Will Dominate Paid Social In 2018
Paid social has long been heralded as the 'new way' to tap into relevant users outside of search, thanks to its unique ability to create demand and...
09 Jan 2018