How AI is shaping influencer marketing
According to the Digital Marketing Institute, influencer marketing is the fastest growing online customer acquisition method, with 49% of customers relying on influencers...
23 Oct 2020
How to truly understand your customers through data and insights: Testing
Once you’ve mastered the basics and you’re doing data science well, the final piece of the puzzle is testing. It’s also the most important element. Even if you’re doing...
24 Sep 2020
How to truly understand your customers through data and insights: Data science
In our last blog post, we talked about how to get the basics right when using data to understand your customers. Once you’ve mastered this first step, it’s time to look at...
17 Sep 2020
How to truly understand your customers through data and insights: The basics
In this blog series, we’ll explain how you can get a better understanding of your customers using data science and customer insights.
10 Sep 2020
You don’t know anything about your customers. And here's why...
Join our CEO, Andreas Pouros, and dotdigital's head of strategy and insight, Gavin Laugenie, as they answer all your data questions: why good data is so important, how you...
01 Aug 2020
New theory helps to explain deep learning algorithms
The technology behind deep learning algorithms, which has made waves over the last few years, isn’t entirely understood by the people who build it. In fact, it’s never been...
14 Nov 2019
Optimising On-Site Experience
The inherent technical nature of digital has meant that there has always been a difficult relationship between those that run a site and those that market it. However, all...
01 Oct 2019
Our Creative Director and Director of Paid Media & Data Insights speaking at this year’s Festival of Marketing event
We're pleased to announce that our Creative Director, Matt Garbutt, and Director of Paid Media & Data Insights, Hannah Kimuyu, will be speaking...
03 Jul 2018
Greenlight Predictions: 2018 Edition
We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and...
09 Dec 2017