Greenlight’s Paid Media team are winners in Google’s Retail Digital Champions Challenge
Our Paid Media Manager, Ian Oh, and Senior Paid Media Analyst, Simon Prentice, recently took part in Google’s Retail Digital Champions Challenge. The two-month invite-only...
19 Mar 2021
A step forward towards automation: Responsive Search Ads are now the default in Google Ads
Many of the recent Google updates have indicated a move towards automation and a more streamlined account management experience. Switching the default ad type from Expanded...
18 Mar 2021
Google Discover: A new chapter for search
When Google launched Discover in 2018, it was branded as the next chapter of search. And, to some degree, it is. Discover serves new, tailored content to a user before they...
18 Feb 2021
Google combines broad match modified and phrase match types
On 18th February, Google released an update announcing that phrase and broad match modified (BMM) keywords will function as the same match type and match the same searches...
16 Feb 2021
Explaining Google’s Core Web Vitals and how to leverage them
After years of preaching about content quality and EAT, Google is finally taking aim at page speed performance and UX. In fact - as announced in early May - from 2021, page...
Michele Lo Piccolo
27 Jul 2020
Google’s new page experience ranking factor
From next year, Google search results will take page experience into account as a ranking factor. This new metric will help Google understand how users perceive and...
06 Jul 2020
Changes to COVID-19 SERPs
Coronavirus results pages have become ad-free resource hubs on Bing, Google, and other search engines. In these unprecedented times we all need to change our behaviours...
18 Mar 2020
Big changes are coming to the Google Partners programme
Google will launch its new Google Partners programme in June 2020 and big changes are coming. The programme provides badging and certification for advertising agencies that...
18 Feb 2020
Google adds a new shopping feature to search results
Whether you’re looking for that perfect floral dress or a tie to match your suit, Google wants you to see the different options available to you on the search page, without...
21 Jan 2020