New year, new takeover from Twitter
Twitter recently announced the global launch of a new takeover ad unit called the Promoted Trend Spotlight. The new ad format sits in the explore tab and enables advertiser...
08 Jan 2020
The Twitter recommendations tab: a stark reminder of the importance of personalisation
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been...
01 Jun 2016
How important is Twitter as a marketing channel today?
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey's first Tweet: "Just...
01 May 2016
Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’
Twitter, once social media's golden child, may be celebrating its 10th birthday this week, however with reports of sluggish user growth, the social...
04 Mar 2016
Break into new markets through social media
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn't change, however, are the...
Rowan Grace Evans
21 Jul 2015
Google self-drives, pandas, and Twitter does videos
PANDA 4.0Here's a great summary from Dr Peter J. Meyers on what happened last week aka. Panda 4.0, the payday loans update and eBay losing a ton of...
07 May 2014
A very mild case of Google Penguin?
Welcome to Greenlight's weekly dose of Blog Watch. It's that time when we share the latest news and insights that have caught our eye. Enjoy! A VERY...
08 Apr 2014
Content Metrics - How long is a piece of string?
Welcome to Greenlight's weekly dose of Blog Watch! It's that time when we share the latest news and insights that have caught our eye. Enjoy!GOOGLE...
06 Apr 2014
Google's Matt Cutts: We don't use Twitter or Facebook signals to rank pages
Welcome to Greenlight's weekly dose of Blog Watch! It's that time when we share the latest news and insights that have caught our eye....
09 Jan 2014