The five new shopper segments to be aware of this festive season
According to analysis by Nielsen, there are five new customer segments to be mindful of when navigating this new, uncertain, and tumultuous landscape. These segments have...
20 Nov 2020
How fashion retailers are reacting to COVID-19
Fashion brands are among those most impacted by COVID-19 and the resulting shift in customer behaviour. Not only through the lack of physical sales channels, but also a...
19 May 2020
The Next ‘Big Thing’ In Commerce? Going Back To Basics
Over the past three years or so, my predictions have looked at how businesses will leverage emerging technology to give them a major competitive edge...
17 Jan 2019
The Importance Of Personalisation And Customer Experience In eCommerce
Despite all the technological breakthroughs achieved over the past twenty years being devised to make our lives easier, it often feels like we have...
26 Nov 2018
Google’s new ad format: Showcase Shopping ads
Broad, un-branded product searches - such as "women's dresses" - represent 40% of product queries, and now Google has introduced a new ad format for...
06 Aug 2017
Theories and updates on the mystery of zombie traffic
Known by a few different names over the years, what's now called "Zombie traffic" has started to gain more and more attention in the SEO world as of...
04 Jun 2016
Here at Greenlight Digital, we'remaking some exciting changes to place us in the best possibleposition to...
07 Feb 2016
Pinterest “buyable" pins and Instagram “shop now" buttons
In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the...
01 Jun 2015
YouTube: The latest giant storefront in online advertising
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...
07 May 2015