#Ad: Has Influencer Marketing Hit A Saturation Point?

By Marin Daley-Hawkins | 07 Jan 2019

Influencer marketing has been permeating strategies for a long time, to the point where we're wondering whether it's hit a saturation point. Once reserved for the so-called ‘fun’ industries, like fashion or travel, now businesses from banks to insurers to cosmetic surgeons are regularly using the power of others’ social audiences to promote their brands and products. But, as audiences become increasingly savvy about sponsored posts, what’s next?