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Influencer marketing has been permeating strategies for a long time, to the point where we're wondering whether it's hit a saturation point. Once...

What is an influencer? The term influencer refers to who has the power to influence the perception of others. In marketing terms, it's someone...

At the start of the year, we envisioned that paid social would evolve to become more focused on influencers, have better integration between paid and...

Influential marketing has grown with great force over the last few years, evolving itself into one of the hottest trends in marketing. It's even...

Paid social has long been heralded as the 'new way' to tap into relevant users outside of search, thanks to its unique ability to create demand and...

Influencer marketing is hardly new. Brands, and their marketing teams, have been savvy enough to know that tapping into the popularity of a celebrity...

Over the past few months we've seen some interesting changes to Google search making it more socially compatible. First Google launched the +1...