Are Chatbots Shaping The Future Of Social Media?

By Marin Daley-Hawkins | 12 Nov 2018

Chatbots have evolved far beyond their unhelpful customer service agent past. From brand awareness campaigns to rapid Q&A interactions, the use of bots across social platforms is on the rise. But will they become a mainstay of marketers’ campaigns, or are they just a cost-cutting gimmick?