The UK Biddable Media Awards, which celebrate and reward expertise within the UK biddable media industry, took place on the evening of 15th March at a glamourous London ceremony, and we're pleased to announce that the evening saw us win two awards; Display Campaign of the Year and Best Use of Video. We're delighted to have won such competitive categories and to have had our paid media and display teams' work recognised by the influential judging panel.
Data-driven, audience-first strategies
As with all our campaigns, we strive to deliver strong results through unique, creative and hyper-targeted strategies that fit each brand's audience. Both of our wins were for Superdry, with each campaign being cemented by an audience-first approach based on unique data insights. The value of this approach means that efficiencies are maximised, as efforts are geared towards relevant, valuable audience cohorts with high brand affinity and propensity to convert based on their interactions. Furthermore, data was drawn upon from previous Superdry activity and learnings were applied in order to maximise the impact of our campaigns. As such, the results are a testament to the value of having an audience-first approach and backing up strategies with unique data insights - we not only overdelivered on all our targets, we drove a significant amount of conversions and significant ROI for Superdry.
Nominations and wins on the night
Alongside our wins, we're very proud to have also been nominated for six other awards, which further underlines the fantastic results our teams are driving for our clients:
- Display Campaign of The Year with Superdry for its Black Friday campaign
- Best Use of Video with Superdry for its The Night Is Young campaign
- Retail Campaign of the Year with Footasylum
- Retail Campaign of the Year with Superdry
- Best Use of Attribution with Rajapack
- Technology Innovation of the Year for Greenlight PRISM
- Rising Star of the Year for Becky Potter
- Rising Star of the Year for Jonathan Kelterer
We're ecstatic that our work has been recognised by the UK Biddable Media Awards' panel and judges.