We're pleased to announce that our Creative Director, Matt Garbutt, will be speaking at this year's Festival of Marketing event, which is taking place on 4-5th October in London. The Festival of Marketing is one of the biggest and most exciting of the year in any marketer’s calendar, offering more than 200 workshops, speaker session, training, and experience rooms to senior level marketers, and providing a space to discover, learn, celebrate and shape the future together. The event’s agenda will cover a broad range of topics including: AI, Brand & Creative, Content, Customer Experience, Data & Analytics, Digital Transformation, Personalisation, Programmatic, and much more.
Matt’s session on what does creativity in marketing look like today falls within the Brand & Creativity stream, and will look into whether everyone should be considered as an extension of the marketing team, if we should now be creating content with customers, and if all creative marketers need to think like entrepreneurs to succeed. Matt’s session will be firmly anchored on how creativity can spark new thinking, and his targeted approach to marketing will leave attendees with an understanding of how to tackle challenges and uncover the importance of collaborating with teams to develop clear insights and strategies.
See Matt speak at the Festival of Marketing on 4th October at 14h45-15h20.