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The hot topic among online marketers in 2011 has arguably been that of tracking and attribution, and rightly so. For far too long, many advertisers...

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition...

The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now...

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers...

Though not a particularly new initiative, Google's "Session Based Clicks" (SBC), have recently come under fire. According to a report in the Wall...

Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. Were...

The hugely anticipated release of Google Instantwas officially announced at Google's press conference today. Whilst Google and users may find the...

Last week Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). This will have severe implications...

BP buying up keywords in the "big three"search engines could be viewed by some as a PR masterstroke,...