Blog

With 2019 here at last, it’s time to buy into the age-old cliché and use the New Year as a fresh new start. This means out with the redundant...

Writer’s block is every creative’s worst nightmare. It isn’t just a symptom of authors, copywriters, and poets; artists, designers, and even content...

On the 1st of November 2018, I went along to Media Technology Day in Soho. I was particularly interested in the morning session which covered BBC’s...

While B2C engagement and awareness-oriented content marketing has always been a match made in heaven, B2B companies have had a harder time finding...

‘Fake news’ took a seat on the world stage during 2018. Donald Trump accused Google of only displaying ‘bad’ news stories about him and attacked the...

Working in Content Strategy, I've seen plenty of campaigns perform very well and some others perform less well. Fundamentally, the difference between...

Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.

As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws...

Paid social has long been heralded as the 'new way' to tap into relevant users outside of search, thanks to its unique ability to create demand and...