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As the rise in OTT advertising continues, Hulu is launching a new private marketplace
Research by Ampere Analysis has revealed that online households now have an average of 4.5 different connected devices. It also reveals that that...
04 Feb 2019
Simplification, Unification, And Addressable TV Will Dominate Programmatic
In 2017 we predicted that automation and artificial intelligence (AI) would impact the programmatic space much faster than they did, and drive...
By
Fahmi Mohammed
|
04 Jan 2019
The planning and buying of TV advertising
On the 18th of October, we had the pleasure of hosting Ian Lomas and James Wilkins from integrated media and marketing agency RP2 Global for a talk...
Elena Vendramin
02 Oct 2017
Social Olympics: Official Sponsors Ask "Was it Worth It?"
The Olympics has come and gone, and the big question for brand sponsors is whether their sponsorship was worth the hefty price tag. We've been using...
Greenlight
03 Aug 2012
