Using programmatic display to drive increased awareness and sales for Superdry’s A/W jacket campaign.
Using smart display campaigns to help Audio Network drive registrations and increase conversion rate
"Display marketing was a new acquisition channel for us, and with our agency’s help and guidance proved to be a very robust and successful avenue for growth."
Audio Network was generating a consistent number of registrations through paid search campaigns, but heavy competition on brand and generic keywords meant that the cost per conversion was rising. We needed to find a new way to drive growth which would work alongside the existing paid search campaigns.