Driving positive engagement on social media for BrightHouse through a data-driven video campaign

The Objectives

  • BrightHouse sought to combat any negative sentiment towards the brand by creating a highly engaging and audience-relevant campaign among a new, younger audience on social media

The Strategy

  • The analysis of our audience data highlighted that relationships were important to the BrightHouse customer, which led us to conceive the ‘besties’ campaign
  • Our in-house team produced an impactful short-form video, filmed with 13 actors in seven different locations
  • The campaign was supported with paid media activity as well as with additional social assets to drive maximum impact and deliver strong results

The Results

  • 373,000 video views
  • 70% sound-on view rate (vs average of 20-25%)
  • 845 reactions, comments and shares
  • 618,000 target consumers reached