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Achieving two million potential impressions in three months for Pierre Fabre through a targeted creative content and social media campaign
We devised a creative content campaign targeted towards an eczema-suffering audience, integrating all relevant social channels. ‘The 21 Day XeraCalm Challenge’ consisted of recruiting an eczema-affected audience to participate in a three-week challenge, trying XeraCalm for the first time.
Participants were asked to test and review the product results over a 21-day period. Engaging content was created to position Avène as an authority in eczema treatment, including educational and skincare management tips seeded daily over the challenge period.
To leverage social engagement, we set up a Q&A session with a dermatologist who offered expert advice and personalised responses to the targeted social audiences through a series of video content. This reiterated the relevancy of XeraCalm A.D as a wider solution not just for eczema but also sensitive skin.