New Look

Taking New Look’s search visibility to the next level

The Objectives

  • Rapidly and cost-effectively grow traffic and conversions to the website
  • Deliver at least 100% ROI from search

The Strategy

Natural Search

  • We formulated and implemented a link acquisition programme to improve New Look’s profile that included digital PR, link governance, social media optimisation and content syndication

Paid Search

  • After undertaking a comprehensive audit of New Look’s current campaign, we created product-specific ad copy, including keywords and terms relevant to the user demographic

Integrated Search

  • We took a holistic view of the search channel to identify which keywords organic and paid search should cooperate on to drive optimal return on the search budget

Site Migration

  • New Look were re-platforming (including a URL change), so we simultaneously undertook a full taxonomy and domain migration, moving from to the stronger .com domain
  • We consulted on the new site build, taxonomy and migration to optimise the site to its full potential

The Results

  • Monthly visits increased by 1150%
  • CPA decreased by 78.8%
  • Overall 101% traffic increase to the site in just seven months
  • eCommerce takings were up by 625% compared with the previous year
  • A smooth migration to an improved site, on a stronger domain, with an optimised taxonomy, led to an immediate 500-600% improvement in organic revenue