Greenlight Predictions: 2020 Edition
In the ninth edition of our Predictions magazine, our digital experts uncover the biggest trends and updates that you need to plan for in the New...
16 Dec 2019
Optimising On-Site Experience
The inherent technical nature of digital has meant that there has always been a difficult relationship between those that run a site and those that market it. However, all...
01 Oct 2019
Let's Get Personal: Maximising Performance Through Customer Insights
Personalisation is something that many marketers aspire to do, but fail to execute properly. Getting it right can result in dramatic improvements in engagement, and even...
22 May 2019
The Explosion Of Mobile And The Evolution Of Search For Online Retailers
After years of false starts where we were constantly expecting mobile commerce to take off, that era is well and truly here. We don’t believe it has...
18 Jan 2019
The Next ‘Big Thing’ In Commerce? Going Back To Basics
Over the past three years or so, my predictions have looked at how businesses will leverage emerging technology to give them a major competitive edge...
17 Jan 2019
2019: Staying Ahead Of The Content Curve
It’s that time again. As we sit back and flick through the pages of the year, it’s clear that 2018 has been about improving and building on our...
14 Jan 2019
Ever Better Experience Through Progressive Web Apps And An Incoming Design Battle Royale
There’s a little bit of a storm brewing and you, the people of the internet, should be richer for it. But this new cycle may be a bit of a sleeper,...
Seven Areas That Will Define SEO In 2019
At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...
10 Jan 2019
#Ad: Has Influencer Marketing Hit A Saturation Point?
Influencer marketing has been permeating strategies for a long time, to the point where we're wondering whether it's hit a saturation point. Once...
07 Jan 2019