2019: Staying Ahead Of The Content Curve

By Louise McFetridge, Jennifer Grey & Isabel Douglas | 14 Jan 2019

It’s that time again. As we sit back and flick through the pages of the year, it’s clear that 2018 has been about improving and building on our approach to content. But looking forward, we need to shift our focus somewhat. While content will always be a tool that fuels all channels, in 2019 we must ensure the very core of our decision-making is robust. So, how should digital teams proceed?