Exact match keywords no longer that ‘exact’
From the start of AdWords in October 2000 up until September 2014, exact match keywords worked just as the name suggests: an ad was triggered when a...
15 Nov 2018
Greenlight Digital included in Clutch’s 2017 report on leading UK digital agencies
When you consider all the aspects involved in an online strategy it can feel overwhelming. Just ten years ago, businesses could get by with a pretty...
01 Sep 2017
A Guide To Christmas Campaign Planning
Christmas is one of the most exciting peaks in any digital marketer's calendar and, as with any other major event, planning starts early on. While it...
04 Nov 2016
Instagram has added a ‘contact’ button to help differentiate business accounts
It's been nearly a year since Instagram added advertising as an offering to brands on its platform, and following on from the success of this, a new...
08 Aug 2016
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I'm...
05 Aug 2016
Greenlight nominated for seven awards at The Drum Search Awards 2016
The Drum Search Awards were announced on the 27th April, highlighting agencies that have impacted digital marketing over the course of the past year...
08 Apr 2016
Initial impact of Google removing right hand side ads
Just over a month ago, Google revealed that it was removing the right hand side ads we've grown used to over the past few years.Now that we have four...
09 Mar 2016
Going international with PPC & why you should do it
We live a world where it's becoming increasingly easier to be an international vendor and/or consumer.Overseas consumers are coming online at an in...
08 May 2015
YouTube: The latest giant storefront in online advertising
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...
07 May 2015