New year, new takeover from Twitter
Twitter recently announced the global launch of a new takeover ad unit called the Promoted Trend Spotlight. The new ad format sits in the explore tab and enables advertiser...
08 Jan 2020
How digital audio (podcasts) is becoming a valuable medium to advertise on
In an industry of endless evolving technology, marketers and brands are constantly finding new ways to engage with their audience. The latest of these being podcast adverti...
12 Aug 2019
Everything you need to know about Google’s gallery ad
Google recently rolled out a new image-based ad format that competes in the same auction as texts ads within the search engine on mobile, called the gallery ad.
15 May 2019
What advertisers need to know about Responsive Search Ads
When it comes to assessing paid media performance, many advertisers are comparing Responsive Search Ads (RSAs) with Expanded Text Ads (ETAs). However, this isn’t a fair com...
02 Apr 2019
The new Google Policy manager will make marketers’ lives a little bit easier
Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advert...
20 Mar 2019
How to continually improve advertising across paid media platforms
Over the last 18 years or so, there’s been considerable growth in digital advertising. With social media constantly expanding, Google and Bing...
21 Jan 2019
2018 search advertising wrap up
With 2018 wrapped up, it’s a good time to reflect on the biggest search advertising stories from the year, with a view to understand how they’ll influence the coming year...
11 Jan 2019
Are You Wasting Half Your Budget?
In a world where John Wanamaker’s famous quote on wasted advertising budget is still ringing in our ears, marketers who embrace technology and who...
05 Nov 2018
Our Paid Media Performance Director speaking at Adthena’s Search Marketing Breakfast
We're pleased to announce that our Paid Media Performance Director, Rainelda Ozuna, will be speaking at Adthena's Search Marketing Breakfast on 17th...
02 Oct 2018