In a world where John Wanamaker’s famous quote on wasted advertising budget is still ringing in our ears, marketers who embrace technology and who dig deep to understand their audiences may just be able to answer his century-old dilemma.
Our research last year found that a significant percentage of marketers are wasting their budget, marking the need for them to maximise efficiencies by assuring quality control throughout the ad ecosystem. But how can this quality control be achieved?