Content Considerations in 2017: How Changes In Technology Influence Content

By Kevin O'Connor | 03 Aug 2017

In 2017, brands have realised that new trends in tech - and an increasingly content-hungry consumer - has meant that they're better placed to compete for the attention of consumers. They've also realised that cutting out the middle man between themselves and their customers by directly creating and publishing content can reap high rewards at an attractive ROI, while also providing themselves with assets that can be used in multiple channels.