Crafting The Perfect Account

By Ian Oh | 06 Jul 2018

Paid Search advertisers often find themselves tweaking a campaign's structure, continuously adding or removing keywords, and testing to find the perfect ad copy - it's a constant battle to achieve perfection. However, this can only be achieved by laying a solid foundation. We know we need to focus on getting the basics right when we build our accounts, so that future tests, expansions, and innovations fit seamlessly.