Blog

A timely campaign from the Anti-Defamation League (ADL), entitled #StopHateForProfit, had its sights set on the sometimes-murky world of advertising and marketing this July...

Using data to make informed messaging updates is now more essential than ever before. With search trends and user behaviour changing rapidly, using tools like Google Trends...

The rise of customer-centric metrics and a younger generations’ growing distain at online ad experiences is the antithesis to traditional banner ads. For brands to engage...

In an industry of endless evolving technology, marketers and brands are constantly finding new ways to engage with their audience. The latest of these being podcast adverti...

For over 15 years, advertisers have been able to report on an average position metric to understand the order their ad appears against other ads in...

Research by Ampere Analysis has revealed that online households now have an average of 4.5 different connected devices. It also reveals that that...

Over the last 18 years or so, there’s been considerable growth in digital advertising. With social media constantly expanding, Google and Bing...

Paid Search advertisers often find themselves tweaking a campaign's structure, continuously adding or removing keywords, and testing to find the...

When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to...