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From the start of AdWords in October 2000 up until September 2014, exact match keywords worked just as the name suggests: an ad was triggered when a...

When you consider all the aspects involved in an online strategy it can feel overwhelming. Just ten years ago, businesses could get by with a pretty...

Christmas is one of the most exciting peaks in any digital marketer's calendar and, as with any other major event, planning starts early on. While it...

It's been nearly a year since Instagram added advertising as an offering to brands on its platform, and following on from the success of this, a new...

Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I'm...

The Drum Search Awards were announced on the 27th April, highlighting agencies that have impacted digital marketing over the course of the past year...

Just over a month ago, Google revealed that it was removing the right hand side ads we've grown used to over the past few years.Now that we have four...

We live a world where it's becoming increasingly easier to be an international vendor and/or consumer.Overseas consumers are coming online at an in...

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...