How digital audio (podcasts) is becoming a valuable medium to advertise on
In an industry of endless evolving technology, marketers and brands are constantly finding new ways to engage with their audience. The latest of these being podcast adverti...
12 Aug 2019
Google Ads will remove average position reporting metric later this year
For over 15 years, advertisers have been able to report on an average position metric to understand the order their ad appears against other ads in...
07 Mar 2019
As the rise in OTT advertising continues, Hulu is launching a new private marketplace
Research by Ampere Analysis has revealed that online households now have an average of 4.5 different connected devices. It also reveals that that...
04 Feb 2019
How to continually improve advertising across paid media platforms
Over the last 18 years or so, there’s been considerable growth in digital advertising. With social media constantly expanding, Google and Bing...
21 Jan 2019
Crafting The Perfect Account
Paid Search advertisers often find themselves tweaking a campaign's structure, continuously adding or removing keywords, and testing to find the...
06 Jul 2018
A closer look at YouTube's TrueView for Reach
When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to...
08 May 2018
An introduction to Amazon Marketing Services
Amazon Marketing Services (AMS) is Amazon's self-serve paid search platform, which offers tools to help vendors run search campaigns on the brand's...
01 May 2018
Should influencer marketing still be a top priority for brands and PRs?
Influential marketing has grown with great force over the last few years, evolving itself into one of the hottest trends in marketing. It's even...
Spotify has gone public, upping the programmatic ante
Spotify just floated on the stock market, with a $1 billion public offering. The company has defied the laws of tradition with its initial public...
03 Apr 2018