A closer look at YouTube's TrueView for Reach
When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to...
08 May 2018
Introducing custom intent audiences and TrueView for Action ads
Google is improving YouTube's direct response advertising performance with the addition of custom intent audiences and TrueView for Action ads....
06 Apr 2018
Break into new markets through social media
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn't change, however, are the...
Rowan Grace Evans
21 Jul 2015
YouTube: The latest giant storefront in online advertising
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...
07 May 2015
I don't mention this anecdote as some kind of indictment of the human race, the media machine or as a comment on modern society's reaction to...
06 Aug 2013
Instagram Video – Integration with Facebook the key differentiator between it and Twitter’s Vine in terms of audience and content
It's official. Facebook which acquired Instagram last year formore than US$700 million (GBP £450 million), is ...
01 Jun 2013
Social Olympics: Official Sponsors Ask "Was it Worth It?"
The Olympics has come and gone, and the big question for brand sponsors is whether their sponsorship was worth the hefty price tag. We've been using...
03 Aug 2012
Take the pain out of your Christmas planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!
09 Jul 2012
3 arguments AGAINST following the herd and including social media buttons and widgets on your site
Whenever a new social network starts gaining in popularity(recently it's been Google+ and Pinterest), there...
03 May 2012