We're pleased to announce that our Paid Media Performance Director, Rainelda Ozuna, will be speaking at Adthena's Search Marketing Breakfast on 17th October. The event looks at how brands adapt their strategies in preparation for the peak sales times of the year, and more specifically, how they prepare for a surge in searches during the Black Friday and Cyber Monday sales period.
For retailers, Black Friday is arguably the biggest shopping day of the year, and successful Black Friday and Cyber Monday campaigns can lead to record sales, new customer acquisition, and greater brand recognition - but none of this comes without planning, reviewing insights, and understanding how to maximise the value of various digital channels for the occasion.
Paid search do's and don'ts for Black Friday and Cyber Monday
During her speech, Rainelda will discuss the state of the retail industry, focusing on the essential trends to consider when planning campaigns during these key retail periods. She'll then explain how to best adapt paid search strategies for Black Friday, covering the do's and don'ts to apply in order to get the most out of ad spend and ensure this year is the best yet in terms of sales and ROI.
See Rainelda speak at Adthena's Search Marketing Breakfast on 17th October at 9.05 am.