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When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to...

Google is improving YouTube's direct response advertising performance with the addition of custom intent audiences and TrueView for Action ads....

When looking at international social strategies, there are some scenarios we come across time and time again. What doesn't change, however, are the...

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an...

I don't mention this anecdote as some kind of indictment of the human race, the media machine or as a comment on modern society's reaction to...

It's official. Facebook which acquired Instagram last year formore than US$700 million (GBP £450 million), is ...

The Olympics has come and gone, and the big question for brand sponsors is whether their sponsorship was worth the hefty price tag. We've been using...

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Whenever a new social network starts gaining in popularity(recently it's been Google+ and Pinterest), there...